media-management
Al Shia Fresh Produce Brand Awareness & Direct-to-Consumer Engagement Strategy
ClientAl Shia
IndustryFood & Beverage / Fresh Produce
Project TypeSocial Media Management & Visual Content Campaign
Duration2 years
Project Overview
Al Shia, a premium supplier of fresh farm produce and organic food items, needed to elevate its consumer-facing brand presence and drive direct engagement across digital channels. In the competitive food and beverage sector, consumers increasingly value freshness, sustainability, and origin transparency. To highlight Al Shia's quality standards, we developed a dynamic social media strategy focused on appetizing visual storytelling, recipe reels, farm-to-table transparency, and localized community building.
Key Objectives
- Establish strong visual brand identity and audience awareness across Instagram, Facebook, and TikTok.
- Increase monthly organic audience engagement by 50% through high-quality video and recipe content.
- Drive foot traffic to retail partner outlets and boost orders on the online delivery catalog.
- Maintain a consistent weekly posting schedule showcasing farm-fresh quality and farm-to-table values.
Results & Impact
- Achieved a 95% increase in total social media reach across target geographic regions.
- Grew organic engagement rate by 62% driven by interactive recipe reels and seasonal campaigns.
- Generated a 40% increase in web referral traffic to the online produce catalog.
- Reduced overall Customer Acquisition Cost (CAC) by 28% through optimized local ad targeting.
Project Showcase
