media-management
Angie's Kebab and Burger Local Brand Awareness & Customer Engagement Strategy
ClientAngie's Kebab and Burger
IndustryFood & Beverage / Fast Food
Project TypeSocial Media Management & Visual Content Campaign
Duration1 year
Project Overview
Angie's Kebab and Burger, a popular local fast-food spot specializing in gourmet burgers, grilled kebabs, and quick bites, needed to increase foot traffic and scale online delivery orders. In a crowded fast-food landscape, standing out required more than just standard food photos. They needed high-energy visual content that sparked immediate cravings and drove local customer action. We designed a dynamic social media strategy centered on mouth-watering short-form video reels, exclusive meal deals, user-generated content, and targeted local audience engagement.
Key Objectives
- Establish a bold, recognizable brand identity across Instagram, Facebook, and TikTok.
- Increase monthly organic post reach and customer engagement by 60% through short-form video content.
- Drive foot traffic to the physical store and boost online food delivery platform orders.
- Maintain a consistent weekly posting schedule highlighting daily specials, fresh ingredients, and combo offers.
Results & Impact
- Achieved a 115% increase in total social media impressions across local target demographics.
- Grew overall social media engagement rate by 58% driven by interactive reel content.
- Generated a 35% increase in click-throughs to online delivery and menu ordering channels.
- Expanded organic social following by over 4,500 local food enthusiasts within 6 months.
Project Showcase
