Case Study

Angies Kebab & Burger

ResturentSocial Media Management & Website Design

Client

Industry

Resturent

Project

Social Media Management & Website Design

Duration

1 year 8 months

Featured Project

Background

Angie’s Kebab & Burger is a popular fast-food brand located in Melbourne and Tasmania, Australia, known for its delicious kebabs, gourmet burgers, and friendly customer service. Adestra took charge of their digital marketing to boost brand visibility, drive foot traffic, and increase online engagement. From managing social media presence to ad campaigns and local SEO, we provided an end-to-end marketing solution tailored for the food and hospitality industry.

Objectives

01Build a strong digital presence across platforms (Facebook, Instagram, Google)

02Increase local foot traffic and takeaway/delivery orders

03Run geo-targeted advertising to support both Melbourne & Tasmania branches

04Establish a consistent and appealing brand image online

05Engage local communities with authentic, mouth-watering content

Process

From idea to execution.

Discovery & Brand Understanding

Step 1

Reviewed brand voice, menu specialties, and audience preferences

Researched local competition and dining behavior in both locations

Content Strategy & Planning

Step 2

Designed monthly content calendars with a mix of food photography, promotions & customer engagement posts

Created custom campaigns for local events, holidays, and special offers

Creative Execution

Step 3

Captured high-quality food photos and videos

Published engaging reels, stories, and posts across social channels

Ran localized paid ad campaigns (Facebook & Google) targeting Melbourne and Tasmania audiences

Optimization & Community Engagement

Step 4

Monitored engagement, adjusted posting times, and tested ad creatives

Engaged with comments, reviews, and messages promptly to build trust

Reporting & Growth Strategy

Step 5

Delivered monthly performance reports with actionable insights

Introduced upsell campaigns and promotions based on customer behavior

Visuals

Project gallery.

Results

What we achieved.

80% increase in Instagram engagement within 3 months

2.5x growth in Facebook page reach and new followers

Boosted Google reviews by encouraging happy customers to share feedback

Increased in-store visits and online orders through targeted ad spend

Built a loyal digital community around the Angie’s food experience

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