marketing
Dana Sweaters Global B2B Export Growth & Garment Manufacturing Marketing Strategy
ClientDana Sweaters
IndustryApparel & Ready-Made Garments (RMG)
Project TypeB2B Performance Marketing & Brand Positioning Campaign
Duration3 months
Project Overview
Dana Sweaters, an established knitwear and RMG manufacturer, needed to expand its global buyer footprint and connect directly with international fashion brands, retail chains, and procurement managers. In a highly competitive global apparel export market, traditional trade shows alone were no longer sufficient to maintain a strong pipeline of manufacturing contracts. We built a comprehensive B2B digital marketing strategy emphasizing factory compliance, sustainable production capabilities, advanced knitting technology, and targeted digital outreach to drive high-volume sourcing inquiries.
Key Objectives
- Position Dana Sweaters as a premier, sustainable knitwear manufacturer for international apparel brands.
- Generate qualified B2B sourcing inquiries and RFQ (Request for Quotation) submissions from global buyers.
- Develop a modern digital corporate presence showcasing factory certifications, capacity, and production quality.
- Lower B2B buyer acquisition costs through targeted digital outreach and conversion funnels.
Results & Impact
- Generated 85+ verified international B2B sourcing inquiries and RFQ submissions within 6 months.
- Achieved a 3.6x Return on Ad Spend (ROAS) across targeted digital acquisition channels.
- Increased direct web traffic to Dana Sweaters' digital product catalog by 92%.
- Reduced cost-per-qualified-lead (CPQL) by 35% through optimized account-based ad targeting.
Project Showcase
