media-management
Hiree Talent Acquisition Growth & Employer Brand Positioning Strategy
ClientHiree
IndustryRecruitment & Employment Services
Project TypeB2B Social Media Campaign & Employer Branding Strategy
Duration6 Months
Project Overview
Hiree, an innovative recruitment and employment services agency, needed to strengthen its employer brand and position itself as a top-tier recruitment partner for growing companies and skilled job seekers. Facing high competition in the hiring sector, Hiree aimed to stand out by providing valuable career insights, workforce trends, and active job postings across social channels. We engineered a dual-focused social media strategy targeting HR professionals/corporate clients for lead generation while engaging top-tier job candidates through educational career content and targeted position highlights.
Key Objectives
- Establish Hiree as a premier recruitment thought leader across LinkedIn, Facebook, and Twitter/X.
- Increase inbound B2B corporate client inquiries and staffing agreement requests by 40%.
- Drive qualified candidate applications directly to Hiree’s active job openings.
- Develop a streamlined, professional brand identity and reusable template kit for daily job postings.
Results & Impact
- Achieved a 110% increase in LinkedIn organic reach and B2B profile visits.
- Generated over 140+ qualified corporate staffing inquiries within 6 months.
- Increased direct job application click-through rates (CTR) by 48%.
- Reduced B2B client acquisition costs (CAC) by 32% through targeted social campaign funnels.
Project Showcase
