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Maven Autos Multi-Channel Automotive Growth & Digital Lead Generation Strategy
ClientMaven Autos
IndustryAutomobile
Project TypeFull-Funnel Performance Marketing & Brand Awareness Campaign
Duration6 months
Project Overview
Maven Autos, a modern automotive dealership and services provider, needed to accelerate showroom walk-ins and scale test-drive bookings in an increasingly digital automotive market. Potential buyers were moving away from traditional showroom visits toward online vehicle research and direct web inquiries. To capture this high-intent demand, we designed an integrated digital marketing ecosystem combining targeted pay-per-click (PPC) search ads, dynamic social media video promotions, interactive vehicle catalogs, and automated lead follow-up funnels.
Key Objectives
- Drive qualified test-drive bookings and direct vehicle purchase inquiries across digital channels.
- Establish a dominant online local presence to outpace competing dealerships and regional sellers.
- Build high-converting landing pages for featured vehicle models, trade-ins, and financing options.
- Lower overall customer acquisition costs through optimized multi-channel ad targeting.
Results & Impact
- Generated 210+ verified test-drive bookings and high-intent sales inquiries within 6 months.
- Achieved a 4.1x Return on Ad Spend (ROAS) across all active digital channels.
- Reduced cost-per-lead (CPL) by 31% through continuous ad copy and creative A/B testing.
- Increased direct web traffic to Maven Autos' online inventory catalog by 78%.
Project Showcase
